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Red Vines’ Packs Get Update

Shot of new
April 10, 2014
by Candy & Snack TODAY

Union City, CA — Packaging for the Red Vines brand is being updated as part of American Licorice Co.’s centennial and to celebrate National Licorice Day, which is Saturday, April 12.

The new packs retain the red, white and blue color scheme, but typography has been updated and whimsical patterns have been added to convey a more playful and fun feel, the company reports. In addition, the packaging will now feature front-of-pack labels displaying calorie counts, adhering to the NCA’s Treat Right guidelines.

Stephanie Louie, Red Vines brand manager, says: “The new look is our way of adding even more life to this classic confection, and reminding candy lovers to celebrate life’s sweet moments with Red Vines candy.”

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