Quincy, MA — Amy Hahn, global vice-president/general manager for direct retail and licensing at The Hershey Co., becomes senior vice-president of marketing for Ahold USA on April 28.
Hahn will be responsible for implementing critical strategic marketing, market insights and analytics, advertising, promotion, brand development, corporate communications, digital strategy and execution, innovation, and digital retailing and loyalty initiatives for Ahold, which operates the Stop & Shop, Giant-Landover, Giant-Carlisle, Martin's and Peapod supermarkets.
The 20-year veteran of Hershey recently led a 700-person cross-functional team in expanding the company’s global presence in North America, Asia and the Middle East, and has developed its e-commerce and online enterprises. Hahn has worked in strategy, product development, merchandising, marketing, category management, brand management, engineering and supply chain logistics.
She will be based in Carlisle, PA.