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Kellogg Digital Hub Reaches Out To Latinas

April 16, 2014
by Candy & Snack TODAY

Battle Creek, MI —The Kellogg Co. is launching a digital platform, Días Grandiosos, to provide Latina consumers with culturally relevant recipes, tips, articles and original content supplied by other women, the company reports.

Citing Nielsen Co. data indicating 80 percent of Latinas use the Internet as a resource for purchases, Kellogg says the site is designed to provide an online community focused on empowering and inspiring them and their families with authentic, relatable content.

Kellogg Associate Director, Multicultural Brand Marketing Christopher Rivera explains: “Días Grandiosos is grounded in the understanding that Latinas are trying to find a balance between maintaining their cultural heritage while embracing a more American lifestyle.”

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