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Peeps Supports White House Easter Egg Roll

April 17, 2014
by Candy & Snack TODAY

Participants in the 2014 White House Easter Egg RoBethlehem, PA — Just Born Inc.’s Peeps brand is joining with the National Park Foundation to support the 136th White House Easter Egg Roll on Monday, April 21.

The company is making an in-kind donation of five-pack Peeps marshmallow chicks for participants, the company reports. Historically the event draws an estimated 30,000 people.

Themed “Hop into Healthy, Swing into Shape,” the celebration combines the traditional egg hunt and egg roll for children 13 years of age and younger with live music, storytelling, sports courts, cooking stations, dancing and egg decorating.

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