Plano, Texas — A new integrated marketing launch invites fans of the Doritos brand Jacked line to taste and vote on three “mystery” flavors for a chance to win a daily prize of $1,000 in gold coins, according to Frito-Lay North America.
Through June 28, aficionados of the large tortilla chips are encouraged to buy and try the unnamed varieties and choose a favorite at boldflavorexperiment.com. The money prizes — Doritos means “little bits of gold” in Spanish — will be awarded each day through the end of the voting period.
Visitors to the site also can participate in a scavenger hunt that reveals clues to the mystery flavor names, which will be revealed — along with the top-voted variety —when polling ends, the company reports. Packs of the winning flavor will be on store shelves in September.
The unnamed Doritos Jacked flavors are available in 10-ounce and 3.375-ounce bags carrying $4.29 and $1.49 SRPs, respectively.