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Tour Kicks Off ‘Make Your Own’ Tic Tac Pack

April 21, 2014
by Candy & Snack TODAY

Somerset, NJ — Ferrero USA, Inc.’s new microsite where consumers can custom-blend virtual packs of Tic Tac flavors and labels is being launched with a mobile tour of music festivals featuring interactive personalization stations, the company reports.

Coinciding with music, art and food events, the five-stop tour, from April 4 to May 4, features an onsite photo booth where attendees make customized packs of mints from 13 possible flavors, design the label and receive both the product and a photo of their activity to share on social media platforms. Fans who can’t attend the festivals can go to Tic Tac fans celebrate their personalized packs at to and share their virtual packs on Facebook and Twitter and view other fans’ packs in the Custom Packs Gallery.

Todd Midura, Tic Tac category manager at Ferrera, says: “Our packs are recognized around the world for their iconic shape and design, and with this tour and microsite, our fans can put their own spin on a product they know and love.”

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