Chicago — In a widely anticipated move, Sal Ferrara II is set to shortly join Haribo of America, Inc.'s advisory board, charged with enlarging the U.S. operation.
A Haribo statement released Friday confirmed that Ferrara, until recently chairman and CEO of Ferrara Candy Co.,Inc., will hold executive management control with Holger Terstiege. He is transferring to the U.S. from Haribo's Turkish operation, where he was managing director with additional responsibility for the company's south-west Asia and Middle-East/North African regions.
Ferrara and Terstiege will join Haribo Chairman Hans Guido Riegel and Michael Phiesel on the advisory board.
Christian Jegen, who has been running Haribo's U.S. business since 1996, will become Sales Director of Haribo of America.
The U.S. market has always been a major target for Haribo, which acquired a potential factory site in Hazelton, PA, in 1998.