Hackettstown, NJ — Mars Chocolate North America is promoting its M&M’s by asking fans to select the color scheme for its branded NASCAR.
Consumers can visit facebook.com/mmsracing until May 19 to choose a racecar design based off of M&M’s Peanut, Peanut Butter or Pretzel packs. The chosen color will be featured on the car during the NASCAR Sprint Cup Series event in Pocono, PA, on June 8.
The promotion is part of the company’s “Year of the Peanut” campaign, and Seth Klugherz, senior director of M&M’s Chocolate Candies, says: “NASCAR has some of the most passionate fans in sports and they love feeling like they are part of the M&M’s Racing Team. M&M’s Peanut, Peanut Butter and Pretzel are all fan favorites, but the M&M’s Racing NASCAR Draft will let one flavor take the bragging rights of being NASCAR royalty.”