West Palm Beach, FL — Al Raddatz is now the senior vice-president of sales for Brownie Brittle, LLC, tasked with further developing the company’s sales organization and strategy.
He joins the company from Popchips, where he served as senior vice-president of sales and is reported to be a driving force behind that brand’s success, according to Brownie Brittle. Raddatz has also held sales positions with Coca-Cola North America/Energy Brands, Inc. and Snapple Beverage Group.
He joins former Pirate Brands, makers of Pirate Booty natural snacks, Vice-President Chris Pruneda, and Jerry Bello, founder of Sensible Portions’ Veggie Straws. “We are excited to have this wealth of highly relevant brand building experience in our corner,” says Brownie Brittle Founder and CEO Shelia Mains.