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Moonstruck Chocolate Debuts Standup Bags

The new standup bags for the Tumbled collection fr
June 3, 2014
by Candy & Snack TODAY

Portland, OR — Aiming to provide a more portable and practical packaging format, Moonstruck Chocolate Co. is now offering its Tumbled collection in standup bags.

The resealable four-ounce packs were designed to optimize retailers’ merchandising capabilities by offering a smaller bags instead of boxes, which were previously used, a company spokesperson tells Candy & Snack TODAY. In addition, the packs feature a “sombrero" peg hole that allows for dual merchandising in snack or candy aisles.

Further, Moonstruck notes the reclosable option helps with portion control, while also maintain product freshness.

The collection features Belgian milk and dark chocolate coating all-natural fillings, and includes sea salt caramels and caramelized hazelnuts in milk chocolate and blueberries and beer berries, featuring German malted wheat berries, in dark chocolate, according to Moonstruck.

With a SRP of $4.99, the bags ship eight per case.

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