New York — Two events being held during X Games Austin 2014 will promote the Snyder’s-Lance, Inc. Lance cracker brand to the largely millennial crowd.
The company’s brand champion, professional skateboarder Nyjah Huston, will be featured in an online meet-and-greet with fans through a Facebook chat on June 5. In addition, Huston will also do a live meet-and-greet at the Lance tent at the event.
Snyder’s-Lace will also host sampling programs during the two-day promotion of its new extreme-flavored Bolds line, which includes pizza, bacon cheddar and Buffalo wing blue cheese varieties. Further, consumers can also take part in a 3D photo experience and other giveaways.