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Lance Brand Connecting With X Games Crowd

June 4, 2014
by Candy & Snack TODAY

New York — Two events being held during X Games Austin 2014 will promote the Snyder’s-Lance, Inc. Lance cracker brand to the largely millennial crowd.

The company’s brand champion, professional skateboarder Nyjah Huston, will be featured in an online meet-and-greet with fans through a Facebook chat on June 5. In addition, Huston will also do a live meet-and-greet at the Lance tent at the event.

Snyder’s-Lace will also host sampling programs during the two-day promotion of its new extreme-flavored Bolds line, which includes pizza, bacon cheddar and Buffalo wing blue cheese varieties. Further, consumers can also take part in a 3D photo experience and other giveaways.

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