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Webinar Examines Sweets, Snacks Shoppers’ Motivations

Head shot of IRI Executive Vice-Presidnet, Larry Levin
June 11, 2014
by Candy & Snack TODAY

Washington — The importance today’s consumers put on sweets and snacks as well as key drivers of category and channel growth will be discussed in an NCA-hosted webinar, in partnership with Information Resources, Inc. (IRI), on July 10 at 1 pm (EST).

The presentation will be led by Larry Levin, IRI executive vice-president, industry insights, who will delve into how retailers are igniting growth and receiving shopper commitment by focusing on where the consumer lives, the channels they shop and the media they encounter.

For more information and registration for the webinar, which is free for NCA members and customers, visit

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