Boulder, CO — Private label grocery items are more popular than ever, according to industry researcher Market Force Information, Inc., which reports 98 percent of U.S. consumers buy store brands “sometimes.”
In addition, 14 percent of shoppers say they always buy private label items when they are available, up from 13 percent in 2013, the researcher reports.
Fifty-three percent of shoppers said they buy private label chips at least once every two weeks, making them the most popular store brand snack, followed by crackers, cookies, granola bars, nuts and candy, according to Market Force.
“While private label purchases in general are trending upwards, there is significant opportunity to capture additional wallet share, particularly in the categories with longer shelf-lives such as cleaning products and cereal,” said Janet Eden-Harris, chief marketing officer and senior vice-president of strategy for Market Force. “Shelf promotion is key, as shoppers often report trying a new brand because they noticed it on the shelf.”