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Bazooka, DreamWorks Animation Team For Promotion

Shipper display for Bazooka Candy Brands featuring
June 13, 2014
by Candy & Snack TODAY

New York — Leveraging the buzz around How To Train Your Dragon 2, Bazooka Candy Brands is offering limited-edition items and multi-outlet advertisements through a partnering with DreamWorks Animation.

A tie-in flavor, Dragon Berry, was developed for the partnership and will be featured in Jumbo Push Pops, Juicy Drop Pops, Baby Bottle Pops and Ring Pops, all of which will have themed packaging promoting the movie, the company reports. In addition,  Bazooka will offer retailers merchandisers with dragon-themed graphics.

Further, the company is supporting the program with a television ad campaign as well as interactive online experiences featuring original dragon games and activities at candymania.com.



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