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Snyder’s-Lance Completes Baptista Acquisition

June 18, 2014
by Candy & Snack TODAY

Charlotte, NC — Baptista’s Bakery, Inc. is now part of Snyder’s-Lance, Inc. following completion of the purchase announced this past month.

The acquired firm produces backed snacks, including the fast-growing Snack Factory Pretzel Chips brand, and has capabilities that are inline with its now-parent company’s strategic plans. Those plans incorporate a tighter focus on branded products in growth categories including “better for you” and other emerging products driven by consumer preferences and insights, according to Snyder’s-Lance.

Carl E. Lee, Jr., president and CEO of Snyder’s-Lance, says: “Baptista is a company that has excelled in providing exceptional product quality and innovation while commercializing production in ways that are effective and unique.”

He adds that combining the resources of the two companies “will accelerate our ability to deliver on-trend snacks and product innovations, while expanding ‘better for you’ products and gaining needed capacity for our growing Snyder’s of Hanover pretzels.”



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