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Nestlé Sends Girls To Camp In Summer Promotion For Girl Scout Candy Bars

June 30, 2014
by Candy & Snack TODAY

Los Angeles — Nestlé Crunch Girl Scout candy bars are back for the summer and Nestlé USA is collaborating with the Girl Scouts of the USA (GSUSA) in supporting the brand through the “Let’s Get Her to Camp” campaign, which includes a minimum donation of $200,000 to fund GSUSA camp scholarships.

“A favorite camp activity is telling stories around the campfire, and we are excited to collaborate with Nestlé Crunch to use that tradition to help send more girls to Girl Scout summer camps,” says Kelly M. Parisi, chief communications executive at GSUSA. “Attending camp is cited by child development experts as invaluable in helping children mature socially, emotionally, intellectually, morally, and physically. With the Nestlé Crunch Girl Scout candy bars ‘Let’s Get Her to Camp’ program, we can directly benefit girls and make it possible for them to enjoy this once-in-a-lifetime experience.”

Consumers can help increase the donation to $250,000 by joining the Nestlé Crunch Girl Scout Candy Bars virtual campfire and submitting campfire stories online through Facebook and Twitter accounts — NestleCrunch.com/LetsGetHerToCamp, Facebook.com/NestleCrunch, @NestleCrunchUS, using the hashtag #LetsGetHerToCamp.

“Nestlé Crunch is proud to team up with Girl Scouts to launch this exciting campaign,” says Tricia Bowles, spokesperson for Nestlé. “With the help of consumers, we can make it possible for hundreds of girls, who might not otherwise have the chance, to go to camp next summer.”

According to a new study by the Girl Scout Research Institute (GSRI), More Than S'mores (2014), girls benefit immensely from time spent outdoors. Girls who regularly spend time outdoors are more likely to engage in environmental stewardship, more readily seek challenges, and are better problem solvers.

The campaign is being launched by a group of women who celebrate the mission of the Girl Scouts, including Lucy Hale, General Ann Dunwoody, Shawn Johnson, Lisa Leslie, Sara Rue, Cassie Scerbo and Kristi Yamaguchi. The women appear in a video available online at NestleCrunch.com/LetsGetHerToCamp.

“Camp is a wonderful experience that every girl should have the chance to enjoy,” says actress Lucy Hale. “I am very proud to work with Nestlé Crunch and Girls Scouts of the USA to get more girls to summer camp.”

Nestlé Crunch Girl Scout bars are available in three varieties inspired by the most popular flavors of Girl Scout Cookies: Thin Mints, Caramel & Coconut, and Peanut Butter Crème. The bars are made using UTZ-certified sustainable cocoa from the Nestlé Cocoa Plan, a global initiative to help improve the lives of cocoa farmers and the quality of their products while also assuring a sustainable cocoa supply for years to come.

The promotion runs through August 31.



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