Grand Rapids, MI — Geoff Hawley has been named sales director for Baker Perkins, Inc.
He will be responsible for the company’s systems and services to producers of cookies, crackers, confectionery, snacks, bread, ready-to-eat cereal and pet food, the company reports. Hawley will work with customers in the U.S., Canada, Mexico, Central America and the Caribbean.
With more than 30 years of experience in the food industry, Hawley spent the past 10 years in Baker Perkins UK office serving as international sales manager for the bakery division.
Dan Smith, general manager of Baker Perkins, says: “Geoff’s process and equipment experience and know-how, backed by our continued growth in technical, process and application expertise, strengthen our ability to fulfill customers’ development initiatives.”