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Flowers Foods Promotes Alexander, Wheeler, Wilson

July 15, 2014
by Candy & Snack TODAY

Thomasville, GA — Bradley K. Alexander, D. Keith Wheeler and Thomas E. Wilson have been appointed to new executive positions, effective immediately, in keeping with Flowers Foods, Inc.’s succession plan, the company reports. 

Alexander is now executive vice-president and chief operating officer, responsible for corporate operations, including supply chain, marketing, direct store delivery (DSD), warehouse and product innovation activities. He previously was regional vice-president and president of Flowers Bakeries, but has also served in sales, operations and marketing roles.

A 33-year veteran of the company, Alexander succeeds Gene D. Lord, who will continue as executive vice-president. Lord will oversee integration of assets acquired from Old HB, Inc.

As president of Flowers Bakeries, Wheeler will direct operations in its six DSD sales regions. He joined the company in 2008 as part of the acquisition of Holsum Bakery and  has experience in operations, accounting, strategic planning and sales. Most recently he was senior vice-president of Flowers’ West Coast region.

Succeeding Wheeler as senior vice-president of the company’s West Coast territory, Wilson previously served as bakery president. Like Wheeler, he came on board at Flowers when it acquired Holsum. He has held positions in sales, operations and marketing.

With 2013 sales of $2.75 billion, Flowers Foods’ national brands include Tastykake, Wonder and Nature’s Own packaged bakery items. 

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