Kilchberg, Swizerland — A tennis match between 17-time Grand Slam winner Roger Federer and four-time World Cup Champion skier Lindsey Vonn on the Aletsch Glacier marked the grand opening of Lindt Swiss Chocolate Heaven.
The 197-square-foot experience store and adjoining 131-square-foot retail unit perch 11,332 feet above sea level in the Alps, as part of a joint venture between the chocolatier and the Jungfrau Railway Holding. According to Lindt, the shops cater to the more than 800,000 tourists who visit Jungfrau each year by offering interactive games, activities for learning about chocolate and an opoortunity to purchase Lindt items.
As to the tennis game, Federer invited Vonn to play before she was sidelined with a knee injury prior to the 2014 Olympics in Sochi. He renewed the challenge for the store opening promotion.
Vonn (left) and Federer meet for tennis in the Alps.