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Lay’s Names Flavor Contest Finalists; Voting Opens

July 17, 2014
by Candy & Snack TODAY

Plano, TX — Between July 28 and October 18, consumers can vote for their favorite of four finalist potato chip flavors in Lay’s “Do Us A Flavor” contest, choosing the winner of $1 million, according to PepsiCo’s Frito-Lay division.

Selected by a panel of chefs, food fans and flavor experts from among more than 14 million entries proposed by consumers, Lay’s Cappuccino (which contains no coffee or caffeine), Cheddar Bacon Mac & Cheese, Kettle Cooked Wasabi Ginger and Wavy Mango Salsa potato chips will debut on store shelves this month. The finalist varieties were announced on Jumbotron screens in Times Square this week; the contestants who proposed them distributed samples to passers-by.

Winners will be announced in November. The grand prize winner receives $1 million in cash or one percent of his flavor’s net sales through July 1, 2015, whichever is higher. Runners up will be awarded $50,000 each.

Consumers can vote once daily for their favorite variety on dousaflavor.com; by Twitter, Instagram or Vine using the hashtags #savecappuccino, #savebaconmac, #savewasabi or #savemango; or by texting “cappuccino,” “bacon mac,” “wasabi” or “mango” to 24477 (chips).



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