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Mars Implementing Price Increase

July 21, 2014
by Candy & Snack TODAY

Hackettstown, NJ — Mars Chocolate North America is instituting a price increase, a company spokesperson tells Candy & Snack TODAY.

Pricing gains were prompted in order to strike a balance between desired marketing levels and manufacturing capabilities against rising costs, according to the company.

“In the three years since our last price increase, in March 2011, we have invested significantly in the category and have experienced a dramatic increase in our costs of doing business," says a Mars spokesperson. "We have invested dollars in advertising, domestic manufacturing, sales resources and key innovations, which have contributed to category growth.”

The company has yet to release any specifics on how much prices will rise.



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