Hershey, PA — Establishing a more modern look and feel, The Hershey Co. is introducing new corporate branding and a logo to underscore its position as a global confection and snack company.
The new branding will impact all visual aspects of how Hershey represents itself, including consumer-facing communications and company websites as well as the design of office spaces and retail stores.
“Today we are much more than the ‘Great American Chocolate Bar,” says Mike Wege, senior vice-president and chief growth and marketing officer. “Our updated company brand and refreshed visual identity are an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally.”
Build on the company’s recognizable typeface and inspired by the colors of Hershey’s most popular brands, the new logo was developed to bring more color and consistency to its visual materials, the company reports. It also features a new interpretation on the shape of the iconic Kisses brand.