Virginia Dare Launches Chinese Venture
April 3, 2013
New York — U.S. flavor company Virginia Dare Extract Co. Inc. is entering the Chinese market in a joint venture with China-based We-e Flavors, Virginia Dare reports.
We-e’s understanding of the Chinese market combined with Virginia Dare's flavor portfolio, application experience, technology base and expertise in vanilla, tea and coffee will allow for a smooth transition, Virginia Dare notes.
Founded in 1923 and based in Brooklyn, Virginia Dare is a supplier for the food, beverage, nutrition, and pharmaceutical industries. President Howard Smith Jr. says: “A joint venture with a local champion makes our entry into China unique. It brings us closer to our customers in China and provides us with immediate access and cultural knowledge in a critical market.”
Virginia Dare says it will produce new flavors, expand its knowledge of both markets and manufacture new product concepts under the joint venture.
MONDAY APRIL 1, 2013
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