Sustainability Awareness Rises
April 30, 2013
Chicago — With 70 percent of Americans now aware of sustainability, up from 15 percent in 2007, according to The Hartman Group, Inc., more than one-third of consumers say their buying decisions have more of an impact on society than their voting decisions.
While 25 percent base their buying decisions on sustainability, 75 percent do so occasionally, The Hartman Group, Inc. reports.
In 2010 The Hartman Group mapped various points of entry for consumers into the world of sustainability — social, environmental and economic. In the 2013 study, Hartman found the personal benefit zone, which connects to how sustainability practices influence perceptions of family and well being, was another reason for consumers to engage in sustainable practices.
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