Nottingham, PA — Herr Foods, Inc. has hired Bob Clark as vice-president of marketing, the company reports.
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Clark tells Candy & Snack TODAY he will guide the brand’s marketing initiatives throughout its national expansion by identifying the strongest new product opportunities available to Herr’s. “I've worked for Kellogg and Sara Lee on national brands that have been centered around innovation, so I think I can add some real value as Herr's expands nationally,” he adds.
The former marketing director of Sara Lee Corp.’s household and beverage division, Clark has 27 years of experience in marketing food and household consumer products. Prior to his tenure at Sara Lee, Clark served as marketing director for the Kellogg Co. and most recently ran his own consulting business.
Senior Vice-President of Sales and Marketing Daryl Thomas says: “We are delighted that Bob has agreed to join us in this new position. Bob’s packaged goods experience is perfectly suited to Herr’s as we continue to build our competitive advantage and expansion strategies in snacks.