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Pearson’s Hires Industry Sales Veteran

May 17, 2013
by shallo
St. Paul, MN — Industry sales veteran Mike Sprinkle has joined Pearson Candy Co. as senior vice-president of sales, following the company’s recent Bit-O-Honey acquisition from Nestle, USA, Inc. earlier this month. “Mike’s knowledge and relationships with the candy industry will be important to sustaining the momentum of Pearson’s as we continue to expand and fill-in nationally in all classes of trade,” President and CEO Michael Keller says. “His previous experience with brand integration will also be very helpful to Pearson’s as we integrate our recent acquisition — and plan for and execute others.” Sprinkle hails from Ferrara Candy Co. where he was vice-president of sales. He also served as vice-president of sales at Farley’s & Sathers Candy Co., where he helped integrate the Brach’s brand, and as vice-president of mass, drug and club channels for William Wrigley Jr. Co. In addition, Sprinkle has worked in sales at PepsiCo and Campbell Soup Co.

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