Kraft Divides Grocery Segment
June 17, 2013
Northfield, IL — Kraft Foods Group, Inc. has created a new business unit for its Enhancers & Snack Nuts in an effort to divide its grocery segment into two standalone entities. Meals & Desserts is the other unit.
“The Planters brand will benefit from having the snack nuts and peanut butter categories managed under one leadership structure,” the company reports. Trail mix will also be part of the new division.
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