Lindt Launches HELLO Brand
June 25, 2013
Stratham, NH — Lindt & Sprungli USA’s new HELLO brand of chocolate bars, sticks, mini sticks, pralines, Ultra Thin Chocolates and gift boxes feature a four-flavor line, a social media campaign and three limited edition white chocolate flavors. The items are available at Target stores and on the company’s website.
The HELLO Bar packs are labeled, “HELLO My Name Is...” followed by one of seven flavors of filled milk chocolates. HELLO comes in Strawberry Cheesecake, Crunchy Nougat, Cookies & Cream and Caramel Brownie and limited edition white chocolate Berry Affair, Coconut Love and Lime Splash are available through October. The 3.5-ounce bars carry a SRP of $2.79.
HELLO Sticks are six squares and carry a SRP of 99 cents, while Mini Stick Bags hold individually wrapped, bite-size chocolates and have a SRP of $3.99. Sticks are available in all four flavors in addition to the three limited edition varieties.
Chocolate Bits Boxes hold pralines shaped like hearts, speech bubbles and other “fun shapes,” according to the company. Lindt also offers Ultra Thin Chocolates in Caramel Brownie and Vanilla varieties. Both items have a SRP of $5.99.
To promote its new brand, the company is launching a digital campaign in which consumers can share photos and videos of themselves saying “Hello,” on social media platforms using the hashtag #LindtHELLO. Consumers have the chance to win daily and monthly prizes including $1,000 and gift cards. Visit LindtUSA.com/Hello to learn more.
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