Price's Marks Centennial With New Packs, Products
July 1, 2013
Mount Pleasant, TX — In celebration of its 100th anniversary, Price’s Fine Chocolates is introducing updated packaging featuring images of the product inside and the Price’s logo. The company is also debuting products including Milk Pretzels, White Pretzels and Assorted Chocolates.
Milk Pretzels are milk- and chocolate-covered pretzels; White Pretzels are covered in white chocolate and Assorted Chocolates feature milk, white and dark chocolates. The kosher items are made of all-natural chocolate and come in 24-ct boxes, the company reports.
Founded in 1913 by Charles Price and acquired in August 2000 by Sweet Shop USA, Price’s most popular items include Annaclairs, chocolate-dipped pecan-rolled vanilla creams, and Pecan Brags, milk chocolate caramel pecan clusters, according to the company.
Michael Moss, president of Price’s parent company Sweet Shop USA says: “We wanted to provide our customers with a new level of sophisticated packaging and some great new products to further the legacy of the Price's Fine Chocolates brand.”
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