Snyder's-Lance Promotes “Cloudy with a Chance of Meatballs 2”
July 5, 2013
Charlotte, NC — Both Snyder’s-Lance, Inc.’s Lance and Snyder’s of Hanover brands are promoting Sony Pictures Animation’s new “Cloudy with a Chance of Meatballs 2” with a sweepstakes in which consumers can win a trip to the U.S. premiere of the movie.
Packs of Lance sandwich crackers and Snyder’s of Hanover pretzels will carry ads for the contest, and participants can enter the drawing through the Lance Snacks and Snyder’s of Hanover Facebook pages or mobile site. In addition to the grand prize, contestants can win a private movie screening for up to 50 people, movie t-shirts, DVDs and posters.
Debuting in theaters Sept. 27, the new film features main character Flint Lockwood, who discovers how to create food-animal hybirds — foodimals, the company reports.
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