SweetWorks Hires Marketing Director
July 16, 2013
Buffalo, NY — SweetWorks, Inc. has hired Kathy Bassininski as Director of Marketing, where she will lead strategic planning and brand building initiatives, new product development, advertising, consumer promotions, customer marketing and digital initiatives.
SweetWorks President Philip Terranova says: “Kathy Bassininski brings with her a wealth of confectionery and consumer product experience. In fact, since she started at SweetWorks in May, she has already implemented several critical programs that will benefit our brands.”
Prior to joining SweetWorks, Bassininski held leadership roles at Just Born, Inc. and The Hershey Co. and most recently served as vice-president of marketing at Amplitude Marketing Group and senior marketing director at Schwann's Consumer Brands.
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