IOI Opens Client Test Studio
July 17, 2013
Chicago — Oil supplier IOI Loders Croklaan is opening a studio where clients can test their products using the company’s oils, IOI announced at the Institute of Food Technologists annual show in Chicago this week.
James Beard Award-winning pastry chef Mindy Segal will make a demonstration at the grand opening of the facility this summer, IOI reports. To promote its new offering, IOI is advertising at the IFT event and offering samples of cake pops made with SansTrans Cake Shortening and Freedom 900 coating at its booth.
Marketing Manager Maarten Goos says: “With our SansTrans Shortening and Freedom 900 coating, we enable our clients to achieve non-hydrogenated, trans-free applications that offer the benefit of a clean label. We look forward to working alongside our clients to present application solutions using our full suite of trans-free ingredients at the newly constructed creative studio.”
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