Lindt To Feature Float In Macy's Thanksgiving Parade
August 1, 2013
New York — Lindt USA is joining the Macy’s Thanksgiving Day Parade this year, debuting a chocolate-themed float featuring a “larger-than-life Lindt master chocolatier“ who appears to be controlling puppets making chocolate in a Bavarian-themed holiday setting.
The 87th annual parade is set to take place on Nov. 28 and will air on NBC from 9 a.m. to 12 p.m. To promote the event, Lindt will award one fan four tickets to the parade through a sweepstakes in which entrants were required to post a holiday photo on the Lindt Facebook page, an explanation of what the holidays mean to them and why they should win the tickets. Lindt will announce five finalists on August 5 and allow fans to vote for a grand prize winner.
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