Mr. Peanut Is Life Coach In New Commercials
August 20, 2013
Northfield, IL — Voiced by actor Bill Hader, Planters mascot Mr. Peanut will be featured in a series of digital and TV ads promoting the nutritional benefits of peanuts with seven grams of protein and “six essential nutrients,” Kraft Foods Group, Inc. reports.
In the videos, Mr. Peanut is a life coach who encourages his audiences to “believe in the power of the peanut.” Planters has also launched powerofthepeanut.com, which includes humorous testimonials from actors about how the “power of the peanut” has changed their lives for the better, both personally and professionally.
Planters Brand Manager Peter Cotter says: “Showcasing Mr. Peanut as a motivational speaker in this campaign creates a fun and entertaining platform that's consistent with the Planters style — wit and charm while still communicating the wholesome benefits of our peanuts.”
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