Hershey’s Reese’s Brand Teams With College Sports
August 23, 2013
Hershey, PA — The Hershey Co.’s Reese’s Peanut Butter Cups brand is the new official title sponsor of the Senior Bowl, college football’s showcase event for senior NFL draft prospects sponsored by the Mobile Arts and Sports Association, Inc. The 2014 Senior Bowl will be held January 25 in Mobile, AL.
Reese’s has also signed on as the official candy partner of the NCAA and title sponsor of the National Association of Basketball Coaches’ Reese’s College All-Star Game, played during the weekend of the NCAA Men’s Final Four and featuring the top Division I senior basketball student-athletes.
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