Lindt Launches Excellence Diamond Collection
August 26, 2013
Stratham, NH — Diamond-shaped dark chocolates are debuting from Lindt USA's Excellence brand in 70 percent cocoa, sea salt, Intense Orange, an assortment of all three varieties and chili.
Packed in 4.9-ounce stand-up gusset bags holding 14 diamond chocolates, the product carries a SRP of $3.99 and ships in 12-ct cases.
To promote the new item, Lindt is hosting a “Discover a New Kind of Diamond” Facebook sweepstakes in which fans can enter for a chance to win chocolate and gift cards to Ross-Simons jewelers. The prizes include five $100 gift baskets featuring Excellence chocolate and two winners will receive gift baskets and $500 gift cards. The grand prize winner will be awarded a year’s supply of Excellence diamond chocolates and a $3,500 gift card to use toward a diamond purchase. The first 20,000 entrants will receive a $1.50 coupon for the new product.
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