Washington — With 81 percent of families reporting they purchase organic products at least sometimes, the U.S. is increasingly embracing the category, the Organic Trade Association (OTA) found in its 2013 U.S. Families' Organic Attitudes and Beliefs study.
New entrants to buying organic represent 41 percent of the population, demonstrating that interest is not only there, but increasing. Spending more per shopping trip and shopping more frequently than those who never purchase organic food, those who shop organic do so because it is “healthier for me and my children,” 41 percent say, according to the survey.
Avoiding pesticides and fertilizers is why 30 percent of organic shoppers purchase organic, while 29 percent want to avoid growth hormones and 22 percent do not want GMOs in their products. With a 10 percent increase from the year prior, 42 percent of parents say they trust organic products.
Of those who purchased organic, 87 percent bought organic snack foods and packaged foods, up from 83 percent purchasing organic snack foods in 2011, according to OTA.