Washington — Research on more than 1,500 shoppers’ habits and trends in snacking will be discussed in two upcoming NCA webinars.
The Confectionery Shoppers & Healthy Lifestyles webinar will be held Friday, April 19, at 1 p.m. EST and will reveal the NCA’s custom shopper research. How consumers incorporate confections into a healthy lifestyle, the candy shopping trip, the influence of health and wellness on confections and the impact of the economy on candy spending are all slated topics.
Drivers and emotions throughout the day, characteristics of candy snackers and strategies for connecting with confectionery shoppers will be covered in the May 15 webinar at 1 p.m. EST In conjunction with The Hartman Group, the NCA will share marketing tips and discuss how snacking has changed throughout the past 20 years and will continue to shift.
To register for the webinars, visit CandyUSA.com.