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Hershey Launches Front-Of-Pack Labeling

April 18, 2013
by candyandsnacktoday

Hershey, PA — Calories, saturated fat, sodium and sugar per serving will be printed on the front of all The Hershey Co.’s product packs beginning in the second-half of 2013. The company reports it will evolve its product packs across its various pack types throughout the next several years.

“We are doing this because we believe that front of pack labeling provides consumers with straightforward information that empowers them to make informed food and beverage choices when shopping,” Jeff Beckman, company spokesman, says. “The Hershey Company along with members of Grocery Manufacturers Association (GMA), Food Marketing Institute (FMI) and the NCA are voluntarily implementing front of pack labeling, representing 80 percent of retail food and beverage products.”

Beckman says Hershey’s front-of-pack labeling is consistent with the GMA’s requirements, asking the four nutrition fact icons be positioned side-by-side under the serving size. On small food packs, GMA recommends using one icon to list the calories per serving.

The NCA trumpets the initiative, as the Association recently introduced its own front-of-pack labeling initiative, which includes displaying calories per serving.

“The NCA launched a confectionery industry voluntary labeling system, Treat Right, in February,” Senior Vice-President of Communications Susan Smith says. “We'd love to have the majority of our members commit to it within a year and we're very pleased that The Hershey Co. has taken a leadership role with this announcement. As an industry we want to do our part to help consumers enjoy candy as a treat in their balanced diet and lifestyles. By offering an easy-to-find calorie label on confectionery, we are empowering shoppers to make informed choices.”

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