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Crackers Debut In Honor Of Lance Brand Anniversary

April 18, 2013
by candyandsnacktoday

Charlotte, NC — Xtra Fulls Toastchee and Xtra Fulls Toasty snack crackers from Snyder’s-Lance, Inc.’s Lance brand are launching in celebration of the Lance brand’s centennial. The company is also extending its Graham Cracker Creations and Captain’s Wafers sandwich crackers and Nekot sandwich cookie lines.

Xtra Fulls Toastchee cheese crackers and Xtra Fulls Toasty plain crackers are now filled with more peanut butter — a long-awaited consumer request, the company claims.

Lance Graham Cracker Creations are all-natural graham cracker sandwiches filled with peanut butter and chocolate. Captain’s Wafers come in a new Jalapeno Cheddar variety and Nekot cookies are now available in a chocolate variety filled with peanut butter or chocolate crème.

All items come in six-ct packs carrying a SRP range of $3.39 to $3.59.

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