Thomasville, GA — Mrs. Freshley’s snack cake and pastry lines from Flowers Foods, Inc. has received packaging updates with modern designs that complement the new logo for the brand that was released earlier this year, according to the company.
The new packaging includes updated product descriptions, and multipack boxes have product shots, while single serve units have a window to showcase the item. In addition, the company reports it added a “Wide Variety of Quality Snacks” section to the back of multicount packs to convey more brand information to consumers.
As part of the redesign, the company is hosting its “Spot The Mrs. Freshley’s Sweet New Look” giveaway, which asks consumers to take pictures with the new packaging and post them to the brand's Facebook page. Each week 20 submissions will be selected at random to win a package of Mrs. Freshley’s products, Flowers Foods reports. One grand-prize winner will receive a year's supply of products. The contest ends May 26.
The company offers more than 50 snack cake and pastry items through the Mrs. Freshley’s brand with SRPs ranging from 99 cents to $2.99.