Cleveland — With 87 percent of the mass affluent — current investors with $100,000 to $1 million in assets excluding their homes — now engaging in social media, a LinkedIn study found, companies’ social media presence is more critical than ever.
According the survey of more than 500 mass affluent individuals, 40 percent of mass affluent social media users consider improved customer service, timely updates and relevant content the most valuable aspects of a company’s social media presence.
Usage is slightly higher among younger people, LinkedIn reports, but remains consistently high across all asset ranges. Overall, approximately half use LinkedIn, 72 percent use Facebook and 27 percent are active on Twitter. Further, half use it to connect with professions, 30 percent consume professional content on social media and 25 percent post professional content themselves.
“When it comes to using social media for professional purposes, Mass Affluent aren't just making connections with other professionals — they are highly engaged with companies as well,” researchers report.