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Mars Expands Historic Chocolate Line

May 7, 2013
by candyandsnacktoday

Hackettstown, NJ — Mars Chocolate North America is expanding its American Heritage Historic Chocolate line of Chocolate Blocks, sticks and drinks with updated packaging and new Chocolate Bites. Mars debuted the items in San Francisco this weekend at “A Celebration of Chocolate on the Bay,” an event hosted by the San Francisco Maritime Museum, the company reports.

Based on a spicy and sweet 60% dark chocolate recipe from 1750 that contains cinnamon, nutmeg, chili pepper, orange, anise and vanilla, Mars claims, all items in the line are kosher, dairy-, wheat-, peanut- and tree-nut free. The packaging resembles parchment paper and features a primitive illustration.

Chocolate Sticks are 0.42 ounces and carry a SRP of $1.50, while 1.69 ounces of Chocolate Bites come in a cloth drawstring bag carrying a SRP of $7.50. With a SRP of $12, Chocolate Blocks are two three-ounce chocolates for grating, chunking, shaving or baking, Mars reports. Finely Grated Chocolate Drink is in a 12.72-ounce reclosable canister carrying a SRP of $22.

“American Heritage Chocolate was originally introduced in 2006 to help educate consumers on the important role chocolate has played in the history of the Americas,” Gail Broadright, director of Mars Properties, says. “Chocolate has been woven through the fabric of American culture for centuries.”

American Heritage Historic Chocolate is available in more than 130 gift stores at historic sites in the U.S. and Canada, such as Colonial Williamsburg, Mount Vernon and The Smithsonian.

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