Plano, TX — Crossmark has appointed Jim Rose to president of marketing services, where he will facilitate expansion and oversee services such as in-store events, experiential marketing, shopper marketing, consumer engagement and field intelligence, Crossmark reports.
Rose has experience in developing strategies and ROI-driven solutions, including expertise in data analytics, insights, shopper engagements, experiential marketing and digital and social media, Crossmark claims. He is the former chairman and CEO of Mosaic Sales Solutions, has held leadership positions at The Nielsen Co. and worked at Deloitte Development, LLC.
“Jim is the right person to lead the continued expansion and effectiveness of marketing services at Crossmark,” says CEO Joe Crafton, who previously led the marketing services team. “He brings an exceptional track record of client success stories and a wealth of practical knowledge, as well as strong leadership and an innovative vision for the future.”