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Peanut Butter Chocolate Pop-Tarts Debut

May 14, 2013
by candyandsnacktoday

Battle Creek, MI — Peanut Butter and Frosted Chocolate Peanut Butter are the newest Pop-Tarts flavors from the Kellogg Co.

The company says it developed Pop-Tarts Gone Nutty because peanut butter has long been the most requested Pop-Tarts flavor. To promote the new items, Kellogg is launching a cross-country bus tour in which it will hand deliver the new Pop-Tarts, which are wrapped in gold foil. Use the hashtag #CrazyGoodPB to follow the tour on Twitter and view the interactive map at

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