Chicago — Nestle USA, Inc. will use 100 percent UTZ Certified cocoa in its Nestle Crunch by the end of the year as part of its $120 million sustainable Cocoa Plan launched in 2009, the company announced at the Sweets & Snacks Expo yesterday.
Nestle has been sourcing certified cocoa for its global brands, but the Crunch bar will be the first in the U.S. market, according to Matt Biggins, brand manager. He explains that Nestle introduced products featuring certified cocoa in other markets first because of the volume of chocolate required for the Crunch line in the U.S., the company's largest market. He says Nestle chose Crunch because it is its most recognized brand, but will expand the program to other lines.
“The main driver has been conditions in growing communities,” Biggins explains. “This was something the company had to do to ensure sustainable cocoa as supply outstrips demand.”