New York — Just Born, Inc. has opened Peeps & Co. boutiques in the Times Square Toys “R” Us and Fifth Ave. FAO Schwarz toy stores, part of the company’s effort to expand its retail presence in conjunction with specialty candy retailer IT’S SUGAR.
Peeps stuffed animals, apparel, collectibles, beauty products, electronic accessories and more items are available at both locations.
“The Peeps brand is a multigenerational, iconic brand that goes much further than candy,” Peeps Vice-President Marvin Cooper tells Candy & Snack TODAY. “The store is how we interpret who we are and how we portray our brand through other genres of merchandise.”
Cooper led the opening of the first Peeps retail stores in Just Born’s Bethlehem, PA, headquarters; National Harbor, MD; and Mall of American in Bloomington, MN throughout the past three years.
He adds: “The opening of these two stores really relates to the partnership we're forming with IT’S SUGAR. They have a leasing arrangement with Toys “R” Us and they brought us in to these two locations.”