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Chiquita Brands Launches Fruit Snacks

June 19, 2013
by candyandsnacktoday

New York — Debuting from The Jel Sert Co. and Chiquita Brands International, Inc., Chiquita Fruit Bites are made with fruit juice and puree and contain no artificial colors and flavors, preservatives or high fructose corn syrup.

Available in Fruit Punch, Orange Pineapple and Banana Strawberry flavors, one-ounce packs carry a SRP range of $1 to $1.99 and ship in 18-ct display-ready cases.

Ken Wegner, president of Jel Sert, which manufactures freezer bars, diet drinks, gelatins, pudding and frozen desserts, says: “The Chiquita brand was the perfect fit for this line because each item is made with real fruit juice and puree in popular fruity flavors such as Banana Strawberry. We look forward to building a long-term partnership with Chiquita.”

Chiquita Director of Marketing and Global Licensing Robert Stallman adds: “As one of the largest produce distributors in the world, we pride ourselves in the ability to provide consumers continued access to healthy eating on the go. Chiquita Fruit Bites are an excellent addition to our healthy snacks portfolio.”

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