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Smarties Reaches 1 Million Facebook Likes

June 26, 2013
by candyandsnacktoday

Union, NJ — Smarties Candy Co. has surpassed a Facebook milestone after receiving its one-millionth like on the company page in early June.

Vice-President of Sales and Marketing Eric Ostrow says the firm typically avoids traditional advertising, but calls Facebook “a fantastic way to connect directly with consumers, deliver updates and share new content.”

The top-ranking candy brand on Facebook is the Wm. Wrigley Jr. Co., Inc.’s Skittles, followed by The Hershey Co.’s Kit Kat, Wrigley’s Starburst and Hershey Reeses’s, according to Social Baker statistics.



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