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Frito-Lay Launches Ruffles Crispy Fries

July 5, 2013
by candyandsnacktoday

Plano, TX — Ruffles Crispy Fries Potato Strips are launching from the PepsiCo’s Frito-Lay division in original potato and cheese-flavored varieties.

Frito-Lay North America Senior Marketing Director Christina Menendez says the new item is meant to mimic the taste, texture and shape of fries, is sliced from real potatoes and can be microwaved for a “straight-from-the-diner flavor.”

“Ruffles Crispy Fries Potato Strips are inspired by bar and diner foods guys really love, but packaged conveniently for on-the-go snacking,” Menendez says.

Packed in one-ounce bags, the product has a SRP of $1.09.

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